A Landing Page is where visitors “land” after they click a link in an email. They help you promote content and calls to action, converting visitors into customers. Landing Pages can contain Forms to convert your prospects to 'known' and grow your lists.
Here we'll design a basic Landing Page to get you confident with the Act-On Landing Page composer.
Step A: Start a New Landing Page
- When signed in to Act-On, go to Content > Landing Pages:
- At the top right, click + Create landing page.
- In the dialog that opens, click Start from scratch and click Create.
The Act-On Landing Page composer opens.
Step B: Set Your Landing Page Properties
- In the Act-On Landing Page Composer, at the top, click the Properties tab.
- Type a Title for your landing page, for example:
Tip! The Title appears in the browser tab when visiting this landing page, so consider what title you use, for example, something to help engage visitors.
All other settings in the Properties tab can be left unchanged.
Step C: Design Your Landing Page
- At the top, click the Design tab.
We'll create a simple Landing Page with content optimized for viewing on different devices.
- First, we'll add another two-column section.
From SECTION on the left, drag and drop a new section under the existing section, so there are two (each showing 'Drop Blocks Here'), as shown:
- Hover over the bottom section and to the right of it, click Add Column:
Your Landing Page design should now look like this:
- Next, we'll add content to the sections.
From BLOCKS on the left, add a Rich Text block to the top section:
Edit Text opens on the right.
- Type the heading text you want for the Landing Page in the editor, and format the text to be 'Heading 1', in Arial font, and center-aligned, for example:
- At the bottom right, click OK to make the changes and close the editor.
- Similarly to the last three steps, to the left column in the lower section, add some 'Paragraph' text requesting that visitors to the Landing Page enter some details (we'll add a Form for this later), for example:
Drag and drop an Image block onto the right column in the lower section.
Edit Image opens on the right.
Click in the Image box and in the Choose Assets dialog, click the image you want (if required, click Upload Image to add images) and then click Select.
At the bottom right, click OK to make the changes and close the image editor.
We'll add some padding around the paragraph text to improve readability.
Hover over the text in the left column and click the Column Settings cog:
Edit Column Settings opens on the right.
In Padding, enter '5' in the All box:
At the bottom right, click OK to make the change and close the editor.
Your Landing Page design should look similar to this example:
- At the top right, click Save. If you are prompted to Save to Folder, select Default Folder. A tick appears to confirm, as shown above.
Step D: Optimize your Landing Page for Different Devices
Now we'll optimize the Landing Page design for viewing on different devices. For a mobile device, the heading text may be too large, and the image may increase load time.
- Click the heading block to open the editor and at the top right, click Copy Block:
- Format the text to be 'Heading 3', and at the top right click Hide in Desktop, so the desktop icon is grey, as shown:
- At the bottom right, click OK.
- Now click the heading block with the larger text, and in the editor click Hide in Mobile, as shown:
Now the smaller heading will appear on mobile devices and the larger heading on desktop devices.
- Click the image block to open the editor and at the top right, click Hide in Mobile and then click OK.
Now the image will only appear on desktop devices.
- At the top right, click Save.
Step E: Review Your Landing Page
- At the top, click the Review tab. The desktop view is shown.
At the top right, click Preview in Window:
A new browser tab opens with your Landing Page.
- At the bottom, click Tablet to see how your Landing Page appears on a tablet device.
- At the bottom to the right, click the landscape toggle:
to see how your Landing Page looks on a tablet device in landscape.
- Click Mobile to see how your Landing Page appears on a mobile device.
Note the optimizations you made in Step D; the smaller heading and no image.
Click the landscape toggle to see how your Landing Page looks on a mobile device in landscape.
- To see your Landing Page on different devices, go to the Properties tab, and in the Displayed URLs section, click the Copy URL button and use this URL in a browser on the device you want:
What Good Looks Like
Your Landing Page in a browser...
...and on a mobile device.
Congratulations, you created your first Landing Page!
- Act-On has a library of Landing Page templates for you to edit and customize. See Using Content Catalog Landing Page Templates.
- For more information on any of the steps above, see the Landing Page Composer Overview.
There's More to Landing Page DesignThis exercise is a basic Landing Page to get you started; there is much more to designing a Landing Page to promote content and convert visitors into customers. See Advanced Landing Page Features.
Next, we'll create a Form to add to your Landing Page, to convert prospects to known contacts & grow your lists.