AI Predictive Lead Score in Contact Reports

  • Updated

AI predictive lead score is an AI-generated percentage score for contacts that predicts the likelihood of a contact converting to a customer. A contact's AI predictive lead score is in their contact report.

AI predictive lead score is available to CRM-connected Act-On accounts that meet the minimum criteria of CRM deals and tracked behaviors. Sign up here to see if your account is eligible.

Unfortunately, this feature is not currently supported for European customers. 

View the AI Predictive Lead Score in a Contact Report

  1. Go to Contacts > All Contacts.
  2. At the top left (Search All Contacts), type the name or other information of the contact whose score you want and press ENTER (see Searching for a Contact):

AI Predictive Score in Contact Reports 01.png

  1. When you find the contact you want, click it to open the contact report.
    Their AI predictive lead score is on the left:

AI Predictive Score in Contact Reports 02.png

You can use AI predictive lead scores in your campaigns with segmentation and automated programs. See Segmentation Using AI Predictive Lead Score.

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