AI Predictive Lead Score in Contact Reports

  • Updated

AI predictive lead score is an AI-generated percentage score for contacts that predicts the likelihood of a contact converting to a customer. A contact's AI predictive lead score is in their contact report.

AI predictive lead score is available to CRM-connected Act-On accounts that meet the minimum criteria of CRM deals and tracked behaviors. Sign up here to see if your account is eligible. 

View the AI Predictive Lead Score in a Contact Report

  1. Go to Contacts > All Contacts.

  2. At the top left (Search All Contacts), type the name or other information of the contact whose score you want and press ENTER (see Searching for a Contact):

    AI Predictive Score in Contact Reports 01.png

  3. When you find the contact you want, click it to open the contact report.
    Their AI predictive lead score is on the left:

    AI Predictive Score in Contact Reports 02.png

You can use AI predictive lead scores in your campaigns with segmentation and automated programs. See Segmentation Using AI Predictive Lead Score.

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