Take email personalization to the next level with dynamic content. Choose whether a Row is included in the email depending on the conditions you define.
How to Use Dynamic Content
- Select the Row you want & in the sidebar under Dynamic Content, click Edit conditions.
- In the Dynamic content builder, enter a name & description, & enter the conditions you want.
For example, show a Row of content in the email about a purchase discount if a contact's Lead Score is high enough:
To set the exact conditions you want, in the Dynamic content builder you can:
- Enter multiple conditions in a group where any or all conditions are to be met.
- Create groups of conditions where conditions in Group 1 OR Group 2 are to be met.
- Quickly duplicate conditions and groups of conditions with on the right.
- Re-order the groups.
- Remove conditions or groups.
Preview & Test Dynamic Content
Preview your dynamic content in Preview Mode.
- At the top right of the Email Composer, click Preview.
- In the Details tab, toggle on Preview dynamic content.
- Open & close the eye to see the content that will appear in the email for recipients who meet the defined conditions:
Test your dynamic content when sending a test email.
- At the top right of the Email Composer, click Test email.
- In the Send test email dialog, select the dynamic content to test it: