The table below outlines Insite's conversation data payload; the data sent with a Form skill with a webhook integration (with Slack, MS Teams, Act-On & via Zapier), & includes a description of the data fields in each payload:
Data Field | Field Description | Example | Field Name |
Skill user input | The input that the user has put in this skill | example@gmail.com | user_input.{Skill Name}.{Information Prompt} |
Conversation Link | Clickable link to view the visitor’s entire conversation with your agent | https://agent.life/?url=website.com&conversation_id =conversation_9kpheyt3ys9pboykype9 |
conversation_link |
User messages | The messages sent by the user | tell me more about your services, what products do you have | user_messages |
Current web page | The web page where the agent is installed | https://act-on.com | current_web_page |
Hubspotutk | HubSpot’s unique visitor identifier | 17d82ef720e3d76e88627ddaaadb3f85 | hubspotutk |
Act-On Beacon | Act-On's unique visitor identifier | CBBWDDDDDDZWBTYMMT-LYKV-XKUM-HKHZ-LTVLYJHJKVWZDLUWMJUHY-JCVU-XKHB-CZIL-VUXCLJTZTZMLDHJm-hg_JhtDD | act_on_beacon |
Adobe Munchkin | Adobe Marketo’s unique visitor identifier | id:360-KCI-804&token:_mch-website.com-1721290766483-19826 | adobe_munchkin |
Salesforce Pardot ID | Salesforce Pardot’s unique visitor identifier | 486590360 | salesforce_pardot_id |
Mautic ID | Mautic’s unique visitor identifier | 123 | mautic_id |
Klaviyo ID | Klaviyo’s unique visitor identifier | 123 | klaviyoid |
Pages Visited | Web pages visited by the user through links provided by your agent | https://website.com/learn/blog/3-ways-keep-departing-sales-reps-stealing-your-clients/, https://website.com/learn/blog/best-practices-crm-marketing-automation-integration | pages_visited |
Topics Clicked | All conversation links clicked by the visitor, related to topics within the agent’s answers | product, CRM systems | topics_clicked |
Skills Used | Skills your agent deployed during the conversation | Book a meeting - Google Calendar, Inbound Lead - Call Immediately | skills_used |
Start Time | The time when the conversation began (UTC/GMT) | 2024-07-29 14:46:26 | start_time |
Duration | Duration of the conversation (Hours:Minutes:Seconds) | 0:07:43 | duration |
Conversation | A complete record of the conversation, with messages exchanged between the visitor and your agent | <<"Human">>Tell me more about products\n<<"AI">>Our products are designed to streamline your marketing automation needs.\n- We offer a comprehensive marketing automation platform that includes email marketing, social media management, and analytics.\n- Our platform integrates with CRM systems to provide seamless data flow and enhanced customer insights.\n- We provide solutions tailored to various industries, ensuring that our tools meet specific business requirements.\n- Our products are designed to improve customer engagement, increase lead generation, and optimize marketing campaigns.\nIs there anything else I can assist you with?\n<<"Human">>Tell me more about CRM systems\n<<"AI">>CRM systems are vital tools for businesses to manage customer relationships effectively.\n- They help save time, reduce costs, and increase productivity for sales and customer service teams.\n- CRM systems improve access to customer data and enhance relationship management, with 74% of users reporting better data access.\n- Integration with marketing automation systems can lead to increased revenue, accuracy, and customer intelligence.\n- Challenges include system customization and integration, with 56% of users finding customization a major challenge.\nIs there anything else I can assist you with? | conversation |
Webpage Started On | Field that contains the URL that the user was on when they started the conversation | https://website.com/page1 | webpage_started_on |
User Interests | The topics that the user is interested in | marketing automation, security services | user_interests |
User Intent | The intent of the user related to the topics of interest | The user is seeking to understand the concept of marketing automation and its potential benefits for their business. | user_intent |
User ID | Unique Insite User ID for the visitor | user_cjgwtiijhjunsfdklyw3 | user_id |
Conversation ID | Unique Conversation ID from Insite | conversation_9kpheyt3ys9pboykype9 | conversation_id |
Consent Timestamp | The time that the user clicked the consent button | Jul 29, 2024, 07:14:17 | consent_timestamp |