AI Insite Integrations: Conversation Data Payload

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The table below outlines Insite's conversation data payload; the data sent with a Form skill with a webhook integration (with Slack, MS Teams, Act-On & via Zapier), & includes a description of the data fields in each payload:

Data Field Field Description Example Field Name
Skill user input The input that the user has put in this skill example@gmail.com user_input.{Skill Name}.{Information Prompt}
Conversation Link Clickable link to view the visitor’s entire conversation with your agent https://agent.life/?url=website.com&conversation_id
=conversation_9kpheyt3ys9pboykype9
conversation_link
User messages The messages sent by the user tell me more about your services, what products do you have user_messages
Current web page The web page where the agent is installed https://act-on.com current_web_page
Hubspotutk HubSpot’s unique visitor identifier 17d82ef720e3d76e88627ddaaadb3f85 hubspotutk
Act-On Beacon Act-On's unique visitor identifier CBBWDDDDDDZWBTYMMT-LYKV-XKUM-HKHZ-LTVLYJHJKVWZDLUWMJUHY-JCVU-XKHB-CZIL-VUXCLJTZTZMLDHJm-hg_JhtDD act_on_beacon
Adobe Munchkin Adobe Marketo’s unique visitor identifier id:360-KCI-804&token:_mch-website.com-1721290766483-19826 adobe_munchkin
Salesforce Pardot ID Salesforce Pardot’s unique visitor identifier 486590360 salesforce_pardot_id
Mautic ID Mautic’s unique visitor identifier 123 mautic_id
Klaviyo ID Klaviyo’s unique visitor identifier 123 klaviyoid
Pages Visited Web pages visited by the user through links provided by your agent https://website.com/learn/blog/3-ways-keep-departing-sales-reps-stealing-your-clients/, https://website.com/learn/blog/best-practices-crm-marketing-automation-integration pages_visited
Topics Clicked All conversation links clicked by the visitor, related to topics within the agent’s answers product, CRM systems topics_clicked
Skills Used Skills your agent deployed during the conversation Book a meeting - Google Calendar, Inbound Lead - Call Immediately skills_used
Start Time The time when the conversation began (UTC/GMT) 2024-07-29 14:46:26 start_time
Duration Duration of the conversation (Hours:Minutes:Seconds) 0:07:43 duration
Conversation A complete record of the conversation, with messages exchanged between the visitor and your agent <<"Human">>Tell me more about products\n<<"AI">>Our products are designed to streamline your marketing automation needs.\n- We offer a comprehensive marketing automation platform that includes email marketing, social media management, and analytics.\n- Our platform integrates with CRM systems to provide seamless data flow and enhanced customer insights.\n- We provide solutions tailored to various industries, ensuring that our tools meet specific business requirements.\n- Our products are designed to improve customer engagement, increase lead generation, and optimize marketing campaigns.\nIs there anything else I can assist you with?\n<<"Human">>Tell me more about CRM systems\n<<"AI">>CRM systems are vital tools for businesses to manage customer relationships effectively.\n- They help save time, reduce costs, and increase productivity for sales and customer service teams.\n- CRM systems improve access to customer data and enhance relationship management, with 74% of users reporting better data access.\n- Integration with marketing automation systems can lead to increased revenue, accuracy, and customer intelligence.\n- Challenges include system customization and integration, with 56% of users finding customization a major challenge.\nIs there anything else I can assist you with? conversation
Webpage Started On Field that contains the URL that the user was on when they started the conversation https://website.com/page1 webpage_started_on
User Interests The topics that the user is interested in marketing automation, security services user_interests
User Intent The intent of the user related to the topics of interest The user is seeking to understand the concept of marketing automation and its potential benefits for their business. user_intent
User ID Unique Insite User ID for the visitor user_cjgwtiijhjunsfdklyw3 user_id
Conversation ID Unique Conversation ID from Insite conversation_9kpheyt3ys9pboykype9 conversation_id
Consent Timestamp The time that the user clicked the consent button Jul 29, 2024, 07:14:17 consent_timestamp

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