If the web pages are identified as "general" actions, the score will be a cumulative score based on the number of times that behavior occurred. If the web pages are identified as specific actions, the score is counted only once per unique behavior.
Articles in this section
- Lead Scoring Rules Overview
- What are industry standards for lead scoring rules?
- Using Custom Touch Points for Lead Scoring
- Injecting a Behavior Score into a List Field
- Adding an Overall Lead Score List to a Marketing List
- Are Repeat Web Page Visits Counted for Lead Scoring?
- Creating a Segment
- Defining Logic for Query Segments
- Using Email Templates for Advanced Tracking and Reporting
- Creating Segments Based on Dates