Email headers and footers allow for more consistent branding across your emails. They also contain some critical message components required for CAN-SPAM Act compliance.
The key benefit to using headers and footers is that you can make an update in one place and see the results in many messages. This makes it much easier to update the copyright year, for example.
Creating a New Header or Footer
A default header and footer will be added to your new email messages, but you can also create ones to choose from in your designs.
- Navigate to Content > Email Headers or Content > Email Footers
- Click the button to add a new header/footer
- Enter a title for your internal reference
- Enter the content for your header/footer in the Rich Text Editor
- Click the button to generate a text version from the rich text, or else write in a custom text version
- Click Save
Important Fields and Links
- View in Browser (Header).
- This URL can be found in the Default Header.
- Opt-Out Link (Footer)
- This URL can be found in the Default Footer.
- This is required for outbound email messages (exception: Transactional Emails)
- Company Name and Company Address (Footer)
- This is required for outbound email messages (exception: Transactional Emails)
Changing the Header or Footer in an Email
While editing a message, you can quickly swap out your headers and footers, hover over the current header or footer in the email and click the pencil icon. You may see "Header Suppressed" or "Footer Suppressed" if that option was previously chosen.
A window will appear with options:
- Define New – Uses the same steps as above
- Edit Current – Lets you edit your active custom header/footer
- Suppress – Hides the section completely
- Use Existing – Lets you select a custom header/footer
Troubleshooting
My Email won't pass CAN-SPAM Act validation, what should I do?
See our related article for more information: Validating Message Settings and Personalization Before Sending
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