Maintaining a consistent list schema across your lists is an essential aspect of managing your lists. Consistency ensures that your email personalization always works when sending emails to multiple lists.
System usage fields are basic contact field names for Email Address, Name, Address, Phone Number, and Website.
Follow the steps below to map your list's field names to system usage fields.
All Contacts users, please see Map and Sync CRM Fields & Set up your All Contacts Data Schema. This article is only for (legacy) Marketing Lists users.
Instructions
- Go to Lists > Marketing Lists
or Lists > Other Lists > Form Submissions / Webinar Lists. - Click the drop-down arrow to the right of the list you'd like to edit.
- Click Maintenance > Identify List Columns:
- Map each system usage field (in blue) to a corresponding field name in the list (for example, Contact's Email Address in system usage maps to the list field Email).
- Click Save.
Heads up! There may be instances where some of your list field names will not map to a system usage field. This typically happens with custom field names that are not based on standard contact fields.
Identify List Columns can also be found after opening a list under More Actions > Identify List Columns and seeing a similar view to update your list mapping to standard fields.