Manage communications with email preferences
We see different types of emails all the time. How do we engaged our prospects and customers? The first step is by sending them the appropriate content. Subscription management allows your contacts to subscribe to specific email categories from your organization. Create a custom page that lists various email subscription categories as well as an option to opt-out of receiving future email.
In this article, we'll help you:
- Identify different email categories
- Build a custom subscription landing page
- Create list segments based on subscriptions
- Sending emails to your subscriptions
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These are the email categories that your prospects and customers will select from to ensure they get the information they need.
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Once you turn on Subscription Management, it is automatically associated with the Opt-out Link in your account.
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These list segments will show you exactly which prospects, leads, and customers have subscribed to your emails. You can use these segments to send to or suppress against on your email campaigns.
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When you create an email, it's important to identify what the content is about and your target audience. This creates engagement which makes your emails highly valuable.
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