Scrubbing Opt-Outs, Bounces, and Spam Complaints from a List
When a contact opts out, hard bounces, or files a spam complaint from one of the email messages sent from your Act-On account, Act-On will ensure that is is automatically suppressed from future mailings. However, it is a best practice to periodically remove these email addresses from your lists to keep your data and message reporting clean.
Follow the steps below to remove bounces and opt-outs from a list:
- Navigate to Contacts > Marketing Lists (or Other Lists > Form Submissions or Webinar Lists)
- Click the drop-down arrow beside the relevant list
- Click Maintenance > Remove Bounces & Opt-Outs
- Check the box next to the record type that you want to remove
- Click Finish