Anchors are destinations for links and are frequently used in messages containing a significant amount of content. They are convenient because they send recipients directly to specific sections within the content which reduces the amount of scrolling that a recipient needs to do.
Long-format content, like newsletters, can benefit from using lists of links to different sections by making it easier and quicker for recipients to pinpoint content that captures their attention.
Note: Anchor links are not supported by all browsers and devices - mobile apps, in particular, tend not to support them. Make sure to test your email in whatever browser(s) most of your contacts will be using.
Step 1: Add an Anchor
- Go to edit the email to which you want to add an anchor. For example, Content > Email Templates > (select) Edit > Design tab.
- Point to the rich text block where you want to add an anchor and click the pencil to open the editor:
- Highlight the text where you want your anchor to be, then in the toolbar, click the Anchor button.
- Enter a Name for the anchor (e.g., 'myanchor1') that is:
- Uses letters and numbers only (no spaces or special characters):
- Click Save.
- An anchor icon is now visible in the rich text editor.
- Click OK to close the editor and Save (top right).
Step 2: Link to an Anchor
- In the email, find where you want to link from; it doesn't have to be in the same block. Open the rich text editor and highlight the text you want to be a link to your anchor. Then in the toolbar, click the Link button.
- In the URL box, enter the name of the anchor prefixed with a hash symbol #, as shown:
If the anchor is in the same block, you can also use the Anchors drop-down menu (not shown here).
- Click Save, and also save your changes to the email.
The link takes users to the anchor in the email:
Note: As well as rich text blocks, you can use anchors in dynamic content and custom content blocks.
You can also use anchors on landing pages. See Using Anchors in Landing Pages.