Using Anchors in Emails

  • Updated

Anchors are destinations for links and are frequently used in messages containing a significant amount of content. They are convenient because they send recipients directly to specific sections within the content which reduces the amount of scrolling that a recipient needs to do.   

Long-format content, like newsletters, can benefit from using lists of links to different sections by making it easier and quicker for recipients to pinpoint content that captures their attention.

Note: Anchor links are not supported by all browsers and devices - mobile apps, in particular, tend not to support them. Make sure to test your email in whatever browser(s) most of your contacts will be using.



Step 1: Add an Anchor

  1. Go to edit the email to which you want to add an anchor. For example, Content > Email Templates > (select) Edit > Design tab.
  2. Point to the rich text block where you want to add an anchor and click the pencil   to open the editor:
  3. Highlight the text where you want your anchor to be, then in the toolbar, click the Anchor button.
  4. Enter a Name for the anchor (e.g., 'myanchor1') that is:
    • Simple
    • Unique
    • Uses letters and numbers only (no spaces or special characters):
  5. Click Save.
  6. An anchor icon is now visible in the rich text editor.  
  7. Click OK to close the editor and Save (top right).

Step 2: Link to an Anchor

  1. In the email, find where you want to link from; it doesn't have to be in the same block. Open the rich text editor and highlight the text you want to be a link to your anchor. Then in the toolbar, click the Link button.
  2. In the URL box, enter the name of the anchor prefixed with a hash symbol #, as shown:
    If the anchor is in the same block, you can also use the Anchors drop-down menu (not shown here).
  3. Click Save, and also save your changes to the email.

The link takes users to the anchor in the email:

Note: As well as rich text blocks, you can use anchors in dynamic content and custom content blocks.
You can also use anchors on landing pages. See Using Anchors in Landing Pages.

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