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Calculating Total Effective Opens

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    Nicolas Redmond

    In your example:

    • A recipient opens an email 0 times and has 8 clickthroughs = 1 total effective opens

    How does a person not open an email, but can click around on it? That, to me, is very confusing on how that can be calculated. Is there certain criteria that needs to be met to determine what is an "open", such as downloading the images of the email?

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