Calculating Total Effective Opens
Act-On calculates both opens and clickthroughs in the Sent Messages report page found under Outbound > Sent.
Clickthroughs are measured as effective opens when a contact does not have a confirmed open, and only the first click will count as a total effective open. This is not a measure of total opens + clicks.
- A recipient opens an email 1 time and has 9 clickthroughs = 1 total effective opens
- A recipient opens an email 0 times and has 8 clickthroughs = 1 total effective opens
- A recipient opens an email 10 times and has 7 clickthroughs = 10 total effective opens