When the subscription management feature is enabled and set up in your Act-On account, email recipients will be able to subscribe to specific email categories. This will promote more interaction (opens and clicks) with your emails.
When an Act-On email is sent and recipients click the Act-On opt-out link, they will be sent to the Subscription page. On the Subscription page, they can decide which email categories to subscribe to or to completely opt out of all emails. Once this is complete, the Subscription Management account list is automatically populated.
To create the list:
- Click Contacts > Other Lists > Account Lists
- Click Subscription Management
- Click Open to view all contacts and prospects who have subscribed to specific email categories
When you create an email and specify a subscription category, Act-On will only send the email to individuals who specifically subscribed to the same category. Act-On will automatically refer to this account list upon that email send.