Embedded video has historically been a way to transmit malicious code to a recipients machine. This practice has resulted in email clients blocking video contents, moving messages containing embedded video to spam, and causing a decline to sender reputation.
Alternatives to Video
Our suggested best practice is to style a static image or GIF to look like a video player. You can then link this image to your landing page or website with the video embedded.
Get an Image of the Video
- Navigate to the platform where your video is hosted
- Capture an image, either by saving the video thumbnail or taking a screen shot still from the image
- Edit the image – we suggest adding a play button, as this can significantly increase clickthroughs from your email
Most email clients also support the use of an animated GIF, so you can use this as your image. Many image editors, such as Photoshop, let you create GIFs.
Add the Image to Your Email
- From the Design tab of the message composer, add your image in either a Rich Text Block or Image Block
- Add a Target URL that points back to the page that has your video embedded
- Make sure to add alt text for recipients that have images disabled in emails!