This is when you start to use different drip campaigns to nurture your contacts: send them targeted dynamic content based on what you know about them so far and where they are in their buying decision. As they continue to check out what you have to offer, you can start to see more of their interests and behavior. Combine their profile information with their behaviors, and promote more exclusive content that is specific to their interests. All of this information can be made available within your CRM, so your sales team can begin engaging with the prospect.
The goals within the Attract Playbook are to:
- Use drip campaigns to nurture contacts
- Send targeted, dynamic content
- Combine profile information with behaviors and promote more exlusive content