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Campaign Playbook: Identifying the Hottest Prospects

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    Josh Maglasang

    We use this strategy all the time, incorporating a combination of Behavior ONLY, and Behavior + Profile scoring rules based on product line. One thing we'd love to see is applying this to Account-Based Marketing, as well. We love the use of the aggregate or average Account scores, but have no way to build that into an Automated Program or a marketing list/segment. If we could do this, it would double our effectiveness and efficiencies and help us to develop an elegant hybrid Lead-Based/Account-Based solution. 

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    Chris Apgar

    Thanks for the suggestion, Josh! I have forwarded this on to our Product team for consideration.

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