Every marketing email must include an Opt-Out link for contacts to unsubscribe. The link takes your contact to a web page where the unsubscribe action is confirmed. Act-On has a default page built in that contains generic language. You can update this page to match your branding. Read on to learn how.
- Go to Content > Email Footers
- Hover over Custom Opt-Out Confirmation Page and click Define.
The editor is very similar to our Landing Page Composer.
Go to the Design tab to change the page display.
The default page includes:
- The Contact's First Name and Last Name
- The Opt-In link. This is how a Contact can re-subscribe to your marketing list without having to contact you.
When you are finished making your changes, check the Review tab to confirm your design.
When completed, click Save at the top right. Your new Opt-Out page is live for contacts to view.
If you have made a mistake and need to start over, you can choose Reset. This will restore the default page that includes the Opt-In link.
Tips & Best Practices
If you are using Subscription Management, the Opt-Out page is a good place to add a link to your preferences form. This may prevent contacts from fully Opting Out if they can save preferences instead.
FAQs & Troubleshooting
Can I change the Opt-Out to a two-click unsubscribe?
Yes, however this is a beta feature that currently cannot be customized. Any opt-out link that would be a one-click unsubscribe turns into a two-click opt-out. To unsubscribe, contacts must click the confirmation link in the page.
You may contact support to enable this feature.