Act-On Contacts: New A/B Split Segment feature released

What's Changing:

A new A/B test split segment feature has been added to the All Contacts page in Act-On.

Impact to Customers:

The new feature is accessed by clicking on the row menu for any segment within Act-On's All Contacts page.

This will bring up the A/B test split page: 

We've made a number of enhancements here vs. the similar feature in Marketing List including: 

• Up to 30 splits
• Automatically evenly divide your splits by % or specify a division by % or #
• See a breakdown of the total contacts in each split, including suppressions and non-deliverables.
• Allow splits to be regenerated on demand without having to redefine the split.

Who Is Impacted:

All accounts with Act-On Contacts active will see this new feature.  Click here to learn more about the Act-On Contacts feature and to request activation.

What's Next:

Read more about the A/B split feature here.