A new A/B test split segment feature has been added to the All Contacts page in Act-On.
Impact to Customers:
The new feature is accessed by clicking on the row menu for any segment within Act-On's All Contacts page.
This will bring up the A/B test split page:
We've made a number of enhancements here vs. the similar feature in Marketing List including:
- Up to 30 splits
- Automatically evenly divide your splits by % or specify a division by % or #
- See a breakdown of the total contacts in each split, including suppressions and non-deliverables.
- Allow splits to be regenerated on demand without having to redefine the split.
Who Is Impacted:
All accounts with Act-On Contacts active will see this new feature. Click here to learn more about the Act-On Contacts feature and to request activation.
Read more about the A/B split feature here.