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Do "mailto" links not count as clicks in emails?

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  • Best Answer
    Bryce Eklund

    Hi Nicholas,

    Great question! `mailto` links are not tracked like normal links in email messages. This is because normal web URLs are masked by a URL that bounces off Act-On before rerouting to its destination, which is the process that allows us to track clicks on particular links (as well as why we can change link destinations after a message is sent). Links that are not URLs like `mailto` or `tel` do not get the same URL masking treatment and thus are not tracked.

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