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New Webinar Series! 'Ask Act-On about.....'

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Melissa Tatham June 24, 2019 18:16

Use our Inactive Soft Bounce feature. This can be found under Contacts > Other Lists > Bounces & Opt-Outs. Hover over your Soft Bounce List, select 'Move to inactive soft bounces after...' and set this to 3-5. What this does is it prevents Act-On from mailing to contacts who soft bounce X many times in a row indefinitely. Continuously mailing to soft bounces is a huge detriment to your sender reputation as it reflect poor sending habits and bad list acquisition.