Act-On + Direct Mail

June 24, 2019 18:29
3 comments

I am wondering if there is a way to send a direct mail piece that includes a custom vanity URL that would bring users to a personalized Act-On landing page.

If I started with a vanity URL for my prospect John Doe:
www.mycompany.com/JohnDoe

I could configure my Web site to redirect that URL to the landing page on my Act-On subdomain, marketing.mycompany.com:
www.mycompany.com/JohnDoe --- redirects to ----> marketing.mycompany.com/acton/fs/blocks/showLandingPage/<token>

Is there a way to know what the <token> value would be so that John Doe's personalized info would pull from the list to populate the landing page?

Thanks,

------------------------------
Will Weidman
------------------------------

Comments

3 comments

Robert Kohnke
- June 28, 2019 19:55
Hi @Will Weidman,

Good news and less-good news!

Less-good: Landing pages (and the forms on them) cannot pull info directly from an Act-On list to populate those fields (unless the visitor click to the Landing Page directly from an Act-On email).

GOOD news: There IS a way to still make your direct mailer and personalized URL work - you will need to hard code your personalized URL with UTM parameters telling the Landing Page what the various field values should be.

Example:

www.mycompany.com/JohnDoe --- redirects to ----> marketing.mycompany.com/acton/fs/blocks/showLandingPage/?FirstName=John&LastName=Doe

In this example the 'First Name' field on the Form on your LP would need to have a Field Name of 'FirstName'

You would also want to use a UTM of Email= (or whatever field you use for email address).

Side note: you will want to put the UTM parameters after the entirety of the Act-On Landing Page URL.

The UTM parameters are a safeguard measure, because the cookie on the end-user's browser could populate the correct information on the form/landing page - but there's a LOT of room for error there.

I hope this helps!

Have a great day and Happy Marketing!

------------------------------
Robert Kohnke
Marketing Operations Strategist, Act-On Software, Inc.
------------------------------
-------------------------------------------
Original Message:
Sent: 09-07-2018 14:52
From: Will Weidman
Subject: Act-On + Direct Mail

I am wondering if there is a way to send a direct mail piece that includes a custom vanity URL that would bring users to a personalized Act-On landing page.

If I started with a vanity URL for my prospect John Doe:
www.mycompany.com/JohnDoe

I could configure my Web site to redirect that URL to the landing page on my Act-On subdomain, marketing.mycompany.com:
www.mycompany.com/JohnDoe --- redirects to ----> marketing.mycompany.com/acton/fs/blocks/showLandingPage/<token>

Is there a way to know what the <token> value would be so that John Doe's personalized info would pull from the list to populate the landing page?

Thanks,

------------------------------
Will Weidman
------------------------------

0
Will Weidman
- June 28, 2019 19:55
That approach makes a lot of sense. Thanks Robert!

------------------------------
Will Weidman
------------------------------
-------------------------------------------
Original Message:
Sent: 09-10-2018 11:55
From: Robert Kohnke
Subject: Act-On + Direct Mail

Hi @Will Weidman,

Good news and less-good news!

Less-good: Landing pages (and the forms on them) cannot pull info directly from an Act-On list to populate those fields (unless the visitor click to the Landing Page directly from an Act-On email).

GOOD news: There IS a way to still make your direct mailer and personalized URL work - you will need to hard code your personalized URL with UTM parameters telling the Landing Page what the various field values should be.

Example:

www.mycompany.com/JohnDoe --- redirects to ----> marketing.mycompany.com/acton/fs/blocks/showLandingPage/?FirstName=John&LastName=Doe

In this example the 'First Name' field on the Form on your LP would need to have a Field Name of 'FirstName'

You would also want to use a UTM of Email= (or whatever field you use for email address).

Side note: you will want to put the UTM parameters after the entirety of the Act-On Landing Page URL.

The UTM parameters are a safeguard measure, because the cookie on the end-user's browser could populate the correct information on the form/landing page - but there's a LOT of room for error there.

I hope this helps!

Have a great day and Happy Marketing!

------------------------------
Robert Kohnke
Marketing Operations Strategist, Act-On Software, Inc.
------------------------------

Original Message:
Sent: 09-07-2018 14:52
From: Will Weidman
Subject: Act-On + Direct Mail

I am wondering if there is a way to send a direct mail piece that includes a custom vanity URL that would bring users to a personalized Act-On landing page.

If I started with a vanity URL for my prospect John Doe:
www.mycompany.com/JohnDoe

I could configure my Web site to redirect that URL to the landing page on my Act-On subdomain, marketing.mycompany.com:
www.mycompany.com/JohnDoe --- redirects to ----> marketing.mycompany.com/acton/fs/blocks/showLandingPage/<token>

Is there a way to know what the <token> value would be so that John Doe's personalized info would pull from the list to populate the landing page?

Thanks,

------------------------------
Will Weidman
------------------------------

0
Marten Hoekstra
- June 28, 2019 19:56
Robert,

I thought that this was only possible with a hidden field? Are you sure it will also work with normal input field? I tested this couple months ago and did not work.

------------------------------
Marten Hoekstra
Inbound marketeer / Marketing Automation Consultant, Stan and Stacy
------------------------------
-------------------------------------------
Original Message:
Sent: 09-10-2018 11:55
From: Robert Kohnke
Subject: Act-On + Direct Mail

Hi @Will Weidman,

Good news and less-good news!

Less-good: Landing pages (and the forms on them) cannot pull info directly from an Act-On list to populate those fields (unless the visitor click to the Landing Page directly from an Act-On email).

GOOD news: There IS a way to still make your direct mailer and personalized URL work - you will need to hard code your personalized URL with UTM parameters telling the Landing Page what the various field values should be.

Example:

www.mycompany.com/JohnDoe --- redirects to ----> marketing.mycompany.com/acton/fs/blocks/showLandingPage/?FirstName=John&LastName=Doe

In this example the 'First Name' field on the Form on your LP would need to have a Field Name of 'FirstName'

You would also want to use a UTM of Email= (or whatever field you use for email address).

Side note: you will want to put the UTM parameters after the entirety of the Act-On Landing Page URL.

The UTM parameters are a safeguard measure, because the cookie on the end-user's browser could populate the correct information on the form/landing page - but there's a LOT of room for error there.

I hope this helps!

Have a great day and Happy Marketing!

------------------------------
Robert Kohnke
Marketing Operations Strategist, Act-On Software, Inc.
------------------------------

Original Message:
Sent: 09-07-2018 14:52
From: Will Weidman
Subject: Act-On + Direct Mail

I am wondering if there is a way to send a direct mail piece that includes a custom vanity URL that would bring users to a personalized Act-On landing page.

If I started with a vanity URL for my prospect John Doe:
www.mycompany.com/JohnDoe

I could configure my Web site to redirect that URL to the landing page on my Act-On subdomain, marketing.mycompany.com:
www.mycompany.com/JohnDoe --- redirects to ----> marketing.mycompany.com/acton/fs/blocks/showLandingPage/<token>

Is there a way to know what the <token> value would be so that John Doe's personalized info would pull from the list to populate the landing page?

Thanks,

------------------------------
Will Weidman
------------------------------

0