Emails are going in 'promotion' folder instead of inbox
Most of our emails are going into 'promotion' folder instead of 'inbox'. I guess something to do with i.p health but not sure how to check and improve. Any help?
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Ajay Rohera
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Ajay Rohera
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This is an off-the-cuff reply, and could probably use correction... but I don't believe being sent to the promotional folder is a result of reputation quality. I believe google uses traits of emails to identify them as promotional and sets them in the promotional tab by default. I believe that a subscriber can change their settings so that certain emails, from certain senders, will go to the regular inbox instead.
I think the best way to get your email into the regular inbox is to make the content so compelling that the user makes this setting change for your emails.
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James Matney
E Communications Specialist, TEEX - Texas A&M Engineering Extension Service
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Original Message:
Sent: 12-23-2018 13:26
From: Ajay Rohera
Subject: Emails are going in 'promotion' folder instead of inbox
Most of our emails are going into 'promotion' folder instead of 'inbox'. I guess something to do with i.p health but not sure how to check and improve. Any help?
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Ajay Rohera
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Ajay,
We use GlockApps to check if out emails get placed in the inbox, spam or promotions tab. You can do a pay-er-test which makes it very nice to use. How it works see https://glockapps.com/tutorials/how-to-test-inbox-placement-and-spam-score/
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Marten Hoekstra
Inbound marketeer / Marketing Automation Consultant, Stan and Stacy
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Original Message:
Sent: 12-23-2018 13:26
From: Ajay Rohera
Subject: Emails are going in 'promotion' folder instead of inbox
Most of our emails are going into 'promotion' folder instead of 'inbox'. I guess something to do with i.p health but not sure how to check and improve. Any help?
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Ajay Rohera
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Marten, thanks for the tip for GockApps, looks interesting.
Eric
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Eric Heller
Marketing Director, Sightlogix Inc
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Original Message:
Sent: 01-03-2019 15:45
From: Marten Hoekstra
Subject: Emails are going in 'promotion' folder instead of inbox
Ajay,
We use GlockApps to check if out emails get placed in the inbox, spam or promotions tab. You can do a pay-er-test which makes it very nice to use. How it works see https://glockapps.com/tutorials/how-to-test-inbox-placement-and-spam-score/
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Marten Hoekstra
Inbound marketeer / Marketing Automation Consultant, Stan and Stacy
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Original Message:
Sent: 12-23-2018 13:26
From: Ajay Rohera
Subject: Emails are going in 'promotion' folder instead of inbox
Most of our emails are going into 'promotion' folder instead of 'inbox'. I guess something to do with i.p health but not sure how to check and improve. Any help?
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Ajay Rohera
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