I get why Act-On does not store or manage video but this also poses a challenge if I want to gate video content for any reason. We use Goto Webinar for live webinars because it will let us manage the audience better. (If you want to understand that better, feel free to reach out and I can explain in more detail.)
What I can't easily do though is set up a single registration. Ideally i want to use Act-On to manage every aspect of the invite, registration, reminder and thank-you-for-attending/sorry-we-missed-you emails. Which it does well. Goto Webinar wants the registrations to happen in their tool, so I have competing registration, especially challenging if I want to do on-demand later.
So I started looking at video storage. I can't easily gate video content on Youtube. Vidyard is just hugely expensive for the amount I do so didn't even get into whether can be gated. Vimeo looks reasonable from a pricing perspective but not sure if I can easily gate. Is it, for example, always visible or searchable. And Wistia appears to be a more expensive version of Vimeo.
So looking for experiences from any other marketers out there on any best practices they may have come across to manage video best.
I know I can probably stick the video on an Act-On landing page and gate that way. Just not sure that is exactly what I want to do. Ideally like it somehow to be more visible on my website.
Clearly video is having a greater impact these days, both short ungated as well as gated and would like to start off right.
Director, Marketing, Unity Connected Solutions