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The Value of Social Media Marketing

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  • Sarah Friedlander Garcia
    Is it possible to get this as a PowerPoint deck as well?

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    Sarah Friedlander Garcia
    Director of Marketing, W-Systems
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    Original Message:
    Sent: 09-06-2017 15:52
    From: Act-On Admin
    Subject: The Value of Social Media Marketing

    Recording

    The Value of Social Media Marketing
    Webinar Details

    Social engagement is a great indicator of a buyer's interest or a customer's satisfaction with the brand. Act-On now makes it possible for marketers to leverage social behaviors to deliver a more personalized experience. Leveraging this data, marketers can easily segment and nurture buyers based on social interests and score those actions to gauge their likelihood to buy. This added functionality allows marketers to measure the effectiveness of their social media efforts on the bottom line - including conversion rates, sales velocity, revenue attribution, and impact on retention.

    Join us as Karra Hendrix, Product Marketing Manager at Act-On provides an overview of Act-On's Advanced Social Media Module, followed by an in-depth look at the day in the life of our own Senior Brand Marketing Manager, Jahvita Rastafari.

    We'll demonstrate how she has been using this module at Act-On, and the success she's seen. We'll also hear from Rick Merten, Managing Director of Sydney-based digital marketing agency from Permission, who will talk about how his organization is using Act-On to drive multi-channel social marketing operations in Australia.

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