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Master List vs. CRM List

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  • Robert Kohnke Act-On Team
    HI @Daniel Schmieding,

    If you marketing ONLY to Leads (meaning the Lead object in your CRM, NOT Contacts/Persons/etc) - then there isn't really a benefit of using a Master list vs. the default CRM Leads list.

    If however, you will be using Leads and Contacts, then the CRM Master List provides a single list with all prospects/customers in it to segment from.

    If you go down that route, I have created this guide on creating a CRM-specific Master List. ​
    Hopefully that answers your question - if not, please let me know what else you would like to know and I'll be happy to help.

    Have a great day and Happy Marketing!

    Robert Kohnke
    Marketing Operations Strategist, Act-On Software, Inc.
    Original Message:
    Sent: 03-18-2019 14:22
    From: Daniel Schmieding
    Subject: Master List vs. CRM List

    Hi all - Looking for some quick clarification here, while rebuilding an act-on instance from the ground-up.  Assuming we *only* want to market to leads that already exist in our CRM (salesforce, in this case), what are the advantages of creating a 'Master List' based off the CRM list, as opposed to segmenting and running programs off of the CRM list itself?

    Thank you,

    Daniel Schmieding

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