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Conditional Branching based on specific link clicks?

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  • Chris Apgar

    Hi Matt! For this, I'd recommend branching contacts in an Automated Program using segments. At a high level, you'd want to:

    1. Create segments on your program's source list for any criteria that you want – here you'd want "Visited X web page" for each of the links in your message
    2. Make sure to add those segments to the program in the Add Lists/Segments tab
    3. Add the steps to your program flow to branch contacts appropriately based on what segment they are in

    That should take care of what you're looking for. Feel free to reply back if you have questions!

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