We are contemplating using a new domain for our send addresses. We currently use the domain that our employees have for their regular addresses. In other words, instead of sending from email@example.com , we would start using firstname.lastname@example.org or email@example.com.
The thought is that this might protect our marketing email reputation from the less managable email practices of the individuals of our large organization. Is this a bad idea? How would we best go about it.
- Will eventually help to ensure that our subscribers receive our marketing emails?
- Have to Rebuild reputation?
- Contacts may think they are being spoofed/phished?
- We may loose the inbox for those that have whitelisted us using our current email domain?
Any feedback is appreciated.