A/B Testing and A/B Content - are you using it?
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I am wondering if people are using A/B Testing for emails and how successful do you find them. What typically do you test - subject lines, images?
Do you A/B your Content and what do you test?
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Tatiana Lea
CSM, Act-On Software
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Do you A/B your Content and what do you test?
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Tatiana Lea
CSM, Act-On Software
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To determine the best open rate times. If you are working with a new marketing list.
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Thank you Jesper!
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