A/B Testing and A/B Content - are you using it?

July 23, 2019 17:56
2 comments

I am wondering if people are using A/B Testing for emails and how successful do you find them. What typically do you test - subject lines, images?

Do you A/B your Content and what do you test?

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Tatiana Lea
CSM, Act-On Software
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Comments

2 comments

Jesper Luijten
- August 21, 2019 15:00
To determine the best open rate times. If you are working with a new marketing list.

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Tatiana Lea
- Edited August 22, 2019 16:04
Thank you Jesper!

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A/B Testing and A/B Content - are you using it?

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