Create a Segment by SUBTRACTING Another Segment

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Lea Johnson

• July 25, 2019 20:45

I have created a segment I want to suppress from a send list. It has criteria other than the available checkboxes for suppressing opt-outs, bounces etc.

So, what I'm trying to do is create a segment from my master list that SUBTRACTS this suppression list. I'm not sure how to go about this since the Query options for creating a segment only seems to allow me to ADD from another list.

Any help would be appreciated.

Thanks!

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  Tatiana Lea

  • July 26, 2019 08:59

  Hey Lea

  There are couple of options I can think of:

  1) Static segment - One way of creating such list is to use A/B list split functionality so you would end up with a final list that consists of records from this equation  = Master list records - suppression list records. (Select A/B Split >Change to 1 split > Select Exclusion (Suppression segment) > Total the total of your Master List) As I have mentioned it would be a static list, not sure it's what you are after but thought I mention and provide a screen cast.

  2) Dynamic segment - You should be able to select your hard bounces, soft bounces, opt outs and take them out from the final segment. I also recommend looking at the Custom Expressions.

  Here is how I created my Suppression segment:

  

   

   

   

  And if I was to use below query for my final List/segment (Master list (Minus) Suppression) I would do it this way:

  

   

  Here are the results:

  

  I hope this helps.

  Happy marketing!

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