Please sign in to get the most from this site.

Segmenting contacts by email behaviour?

Comments

2 comments

  • Official comment
    Tony Pellegrini

    Hi Kerry,

    There are actually a couple of methods to doing this in Act-On. The first way would be to go ahead and combine two pieces of behavioral criteria into a segment. For example, you could segment your list to find everyone who clicked a particular emails AND viewed a particular webpage/landing page/media document. Here is a screenshot to show an example of this:

    You could also convert all of the outbound links within your email into Media Links. This will create an Act-On redirect link that allows you to track traffic to that page as a Media Download in Act-On. You can convert any URL into a Media Link within your Media Library (Content > Media Library > Actions > Add Media Link). You would then be able to create a behavioral segment based off of Media that was downloaded.

     

    Hope this helps! 

    Comment actions Permalink
  • Kerry West

    Thanks Tony, that's really helpful & we will look at what we can do on this :-)

    0
    Comment actions Permalink

Please sign in to leave a comment.