Do you have premium content in your media library? Instead of giving customers unlimited access to this content without having to provide any of their information, why not have them first provide their name and email? If they come back again for more of the same content, let's ask them for a little more -- maybe their company name or phone number. This is a great way to not only see who's downloading your content, but also to drop the Act-On cookie to start tracking this customer if they haven't been cookied yet. All the while, you're gaining more and more information from this customer.
Remember, there are two ways to convert anonymous users to known: clicking through from an Act-On email or submitting a form. Either of these two actions will drop a cookie in the users browser, and any pages they visit on your website will now be tracked and saved to their Act-On Activity History. Best of all, it's super easy to setup!
1. Go to Content > Media Library
2. Hover over any file and click the arrow to open the file menu
3. Choose Gated Content URL
4. Click Add
5. Choose the form you want the customer to submit before gaining access to the content
Instead of providing the customer with the normal media file URL which gives them access to the file without filling out a form, you can now provide them with the Gated Content URL you just generated! For more information about gated content, please click here.
If you're interested in a more advanced option called Progressive Profiling, which uses a series of forms to capture additional information, please see this article about creating Progressive Profiling Rules.
Senior Solutions Engineer, Act-On Software
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