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It's time to gate your content.

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2 comments

  • Tatiana Lea

    Hi Richard

    You are raising a valid point, with regards to not being able to 'gate' asset via gated-content URL functionality on Labs/Beta Form as you can right now with our Classic form.

    You might know our Classic form is build using HTML so in essence form was created as a web page with form field inside and hence we could display that form on its own with its own public URL.

    Our Labs/Beta Form is build using Java so in order to 'view' such form, or get a public URL, you need to embed that form on a web page or a landing page.

    I believe you can still very easily 'gate' your content/assets using Labs/Beta Form but it would require a slightly different approach (with a couple of more steps).

    •  Create your Labs/Beta Form
    •  Either email your asset via Email Confirmation (which I would highly recommend as it would authenticate recipient's email) or add this assets as downloadable link on Response Page - for example you could add it to the Text portion
    • Embed your form on Act-On landing page or your web page
    • Get your public URL and use it going forward for your email campaigns or embed on your website


    Hope this helps
    Best Regards
    Tatiana



    ------------------------------


    Tatiana Lea
    CSM, Act-On Software
    ------------------------------
    -------------------------------------------
    Original Message:
    Sent: 11-13-2017 11:49
    From: Richard Evans
    Subject: It's time to gate your content.

    ​Hi Jackie,

    Thanks for this piece.

    I'm interested to know how you create a gated-content URL, attaching a new Beta form - When I get the drop down list I only have classic forms showing...

    Hopefully I'm not the only one having this challenge?

    ------------------------------
    Richard Evans
    Marketing Manager, Indigo Business Services Ltd
    ------------------------------

    Original Message:
    Sent: 11-13-2017 00:08
    From: Jackie Galvez
    Subject: It's time to gate your content.

    Do you have premium content in your media library? Instead of giving customers unlimited access to this content without having to provide any of their information, why not have them first provide their name and email? If they come back again for more of the same content, let's ask them for a little more -- maybe their company name or phone number. This is a great way to not only see who's downloading your content, but also to drop the Act-On cookie to start tracking this customer if they haven't been cookied yet. All the while, you're gaining more and more information from this customer.

    Remember, there are two ways to convert anonymous users to known: clicking through from an Act-On email or submitting a form. Either of these two actions will drop a cookie in the users browser, and any pages they visit on your website will now be tracked and saved to their Act-On Activity History. Best of all, it's super easy to setup!

    1. Go to Content > Media Library

    2. Hover over any file and click the arrow to open the file menu

    3. Choose Gated Content URL

    4. Click Add

    5. Choose the form you want the customer to submit before gaining access to the content

    Instead of providing the customer with the normal media file URL which gives them access to the file without filling out a form, you can now provide them with the Gated Content URL you just generated! For more information about gated content, please click here.

    If you're interested in a more advanced option called Progressive Profiling, which uses a series of forms to capture additional information, please see this article about creating Progressive Profiling Rules.

    ------------------------------
    Jackie Galvez
    Senior Solutions Engineer, Act-On Software
    ------------------------------
    0
    Comment actions Permalink
  • SRP Marketing
    Any update on when we can expect this new gated content feature to easily be used with the labs form?

    ------------------------------
    Brett Johnson
    Graphic Digital Designer, Superior Recreational Products
    ------------------------------
    -------------------------------------------
    Original Message:
    Sent: 11-14-2017 14:28
    From: Elise Ochoa
    Subject: It's time to gate your content.

    Hi All,

    Land-walking emissary here! We are, in fact, hard at work at this very moment to get Gated Content functionality added to the Labs Forms. As Tatiana mentioned Labs Forms are constructed very differently from the Classic version and, as such, a great deal of time and energy is going into determining how best to re-implement the functionality that has been impacted by the change.

    We are planning to have an updated Gated Content feature released into the wild by early Q1 of 2018 and Progressive Profiling soon thereafter. In the meantime, Tatiana's suggestions are all good ones and will achieve the desired effect.

    Thanks for your patience, and please don't hesitate to reach out with any other questions you have (about Labs Forms, that is- no details about the secret ocean can be disclosed at this time).

    All the best,
    Elise

    ------------------------------
    Elise Ochoa
    Product Manager
    Act-On Software
    ------------------------------

    Original Message:
    Sent: 11-14-2017 04:53
    From: Tatiana Lea
    Subject: It's time to gate your content.

    Hi Richard

    You are raising a valid point, with regards to not being able to 'gate' asset via gated-content URL functionality on Labs/Beta Form as you can right now with our Classic form.

    You might know our Classic form is build using HTML so in essence form was created as a web page with form field inside and hence we could display that form on its own with its own public URL.

    Our Labs/Beta Form is build using Java so in order to 'view' such form, or get a public URL, you need to embed that form on a web page or a landing page.

    I believe you can still very easily 'gate' your content/assets using Labs/Beta Form but it would require a slightly different approach (with a couple of more steps).

    •  Create your Labs/Beta Form
    •  Either email your asset via Email Confirmation (which I would highly recommend as it would authenticate recipient's email) or add this assets as downloadable link on Response Page - for example you could add it to the Text portion
    • Embed your form on Act-On landing page or your web page
    • Get your public URL and use it going forward for your email campaigns or embed on your website


    Hope this helps
    Best Regards
    Tatiana



    ------------------------------


    Tatiana Lea
    CSM, Act-On Software

    Original Message:
    Sent: 11-13-2017 11:49
    From: Richard Evans
    Subject: It's time to gate your content.

    ​Hi Jackie,

    Thanks for this piece.

    I'm interested to know how you create a gated-content URL, attaching a new Beta form - When I get the drop down list I only have classic forms showing...

    Hopefully I'm not the only one having this challenge?

    ------------------------------
    Richard Evans
    Marketing Manager, Indigo Business Services Ltd

    Original Message:
    Sent: 11-13-2017 00:08
    From: Jackie Galvez
    Subject: It's time to gate your content.

    Do you have premium content in your media library? Instead of giving customers unlimited access to this content without having to provide any of their information, why not have them first provide their name and email? If they come back again for more of the same content, let's ask them for a little more -- maybe their company name or phone number. This is a great way to not only see who's downloading your content, but also to drop the Act-On cookie to start tracking this customer if they haven't been cookied yet. All the while, you're gaining more and more information from this customer.

    Remember, there are two ways to convert anonymous users to known: clicking through from an Act-On email or submitting a form. Either of these two actions will drop a cookie in the users browser, and any pages they visit on your website will now be tracked and saved to their Act-On Activity History. Best of all, it's super easy to setup!

    1. Go to Content > Media Library

    2. Hover over any file and click the arrow to open the file menu

    3. Choose Gated Content URL

    4. Click Add

    5. Choose the form you want the customer to submit before gaining access to the content

    Instead of providing the customer with the normal media file URL which gives them access to the file without filling out a form, you can now provide them with the Gated Content URL you just generated! For more information about gated content, please click here.

    If you're interested in a more advanced option called Progressive Profiling, which uses a series of forms to capture additional information, please see this article about creating Progressive Profiling Rules.

    ------------------------------
    Jackie Galvez
    Senior Solutions Engineer, Act-On Software
    ------------------------------
    0
    Comment actions Permalink

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