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Drip Campaign

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  • Official comment
    Tony Pellegrini

    Hi Leanne,

    You are able to send a series of emails in a drip campaign by building out an Automated Program in your Act-On account (Automation > Automated Programs). Within the Automated Program composer, you get do define a series of steps that each person within the program will go through within the Program Flow. This is where you would add both your email steps, as well as the "Wait" steps between the emails that would determine the number of days between emails.

    To give you an example, here is a very basic drip campaign built out in our Automated Program tool:

    The steps highlighted in red are the steps that determine how long contacts will wait between email sends. These can be configured in many ways. If you're looking for some additional information on building out and configuring Automated Programs, I would recommend taking a look at our Automated Program User Guide here!

    I hope this is helpful! Please let us know if you have any follow up questions on this.

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