What's Wrong with Duplicate Content? An SEO Beginner's Overview
Whether you’re new to content marketing or a seasoned pro, it can be tempting to duplicate your content on multiple pages — especially when you know that content speaks to the heart of your customers’ pain points, provides real solutions to their problems, and positions your company as a visionary organization in your space.
The reason duplicate content is so tempting is that it seems so simple. No one will ever know, right? Wrong. The absolute most important player in the digital marketing game, Google, is already hip to what you’re trying to pull and will show no mercy.
What exactly is duplicate content? How can it hurt your SEO efforts? And what are some good alternatives for repurposing effective, well-written content?
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