Thank you to those who joined us for our Power-Up: Deliverability 101 Webinar on January 28th!
Before jumping into unanswered questions, I wanted to provide you with links to some of the action items we discussed that can help with your deliverability.
1) Here is the link to our send over time feature for breaking up your large B2B sends.
2) Here is the link for setting the Soft Bounce threshold to help lower your chronic soft bounces.
3) Here is the link for our engagement segmentation guide. To help identify your engaged contacts and suppress your un-engaged contacts.
Additionally, we've complied the unanswered questions from our Power-Up Webinar Training this morning. If you asked a question during our Webinar that was not addressed due to time constraints, please review the answers below! Additionally, if you do not see your question answered, please feel free to add it as a comment below!
To sign up for additional Power-Up Trainings, please visit this page here.
|I've been using Act-On for several years, why is it that sometimes my test emails end up in my junk folder and sometimes not (including test emails I send to company employees)?|
Great question, there can be multiple reasons for this, therefore, we suggest opening a ticket with our technical support department to identify why your test emails are going into the spam folder. For internal emails landing in spam, we do suggest whitelisting Act-On's IP addresses with your IT team.
|When you say "try to avoid shortening URLs" do you mean as copy inside the body of the email, or in the subject line. How does hyperlinking a URL inside the copy effect the spamminess factor?|
I was referring to links in the body of the email. URL shortners which allow URLs to be shortened but still navigated too can trigger the spam filter because they are over used by spammers exactly because they can hide the true identity of the landing page URL. For this reason many of those URL shortner websites like bit.ly or tinyurl are themselves on blacklists.
|Don't you have to pay for the litmus testing?|
Yes, that is a paid add on with Act-On. Please contact your account owner if you are interested in this feature. Here is a link for additional information.
|Can you explain what the results mean when using check spam score in email review.|
This article explains our Check Spam Score feature in more detail.
|Why would I have a lot of bounces from an email even though I've removed bounces and opt outs before I send it?|
There are many reasons for this including having email addresses which are no longer active or because some ISPs are bouncing your emails due to low reputation. You can often see the reasons for your bounces by viewing the report on your specific email campaign and clicking on the "Bounces" to get the details. .
|Is send over time better than adaptive sending for B2B?|
They both serve a different purpose. If you are getting soft bounces at individual company domains when sending larger sends, the send over time feature is what you should use. If you are trying to improve engagement by targeting users at the times they are most likely to engage, then the adaptive sending feature would be best.
|What is a standard rate limit for B2B?|
There is no standard rate limit, in fact this can be set individually at each recipient server. The two rules of thumb is the more targeted you can be the better and typically the rate limiting resets after 30 minutes to 1 hour.
|If you are using an automation program--drip campaign--can you set it up so it sends out the emails over time?|
You cannot use the send over time in the automated program. You would need to use splits and wait steps to accomplish a similar goal.
Could you explain what Spam Traps are and how to avoid them?
This document explains spam traps and how to avoid them.
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