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Conversion Tracking

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  • Kristy Abero

    Hi Bryan, 

    You can set up a funnel report in order to see the traffic converting from anonymous visitors to known visitors. A conversion in this scenario is someone who has been anonymous and either submits or form or clicks an email and is cookied, so they become know. Technically, emails added to a list from outside of Act-On are still "anonymous" since the person hasn't done any activity with that address and we can't track them until they've been cookied and become "known". 

    You can learn more about funnel reports here: https://connect.act-on.com/hc/en-us/articles/360023940233-Funnel-Reporting-FAQs

    If that isn't helpful, can you clarify exactly what you mean by conversions and where you're seeing them? 

    Thanks, 
    Kristy

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