Does anyone know of a clear simple whitesheet/infographic/video that describes the consequences of emailing non-subscribers. Is there anything out there that simply shows not just legal, but clear reputation statistics and numbers. Examples: 1.you can be fined a minimum of 4 million for a GDPR violation 2. You are likely to be blocked on future emails if even 15% of your unsubscribed list are hard bounced/spam traps/bad reputation addresses/identify you as spam.
Only the first example is real, but both are examples of clear consequences we want to convey to our employees that have the struggle of selling our wares, and are tempted to break marketing rules.
I appreciate any feedback.