We have been sending out weekly emails at the same time each week. Last week, out website had some intermittent outages around the time our email went out so some of our links didn't work because they were pointed back to our website. I also noticed our click rate dropped by 50% compared to prior weeks which made me wonder how click tracking is calculated in Act-On.
- Does it count a click if someone clicks on a link?
- Does a click count only if it successfully goes to a page?
- Does a tracking pixel come into play at all?
Thanks for any help!
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