This week’s release delivered dozens of minor bug fixes and enhancements. Among them was the delivery of a new Beacon Settings page which was redesigned to make it easier to use and provide clear feedback when everything is working as it should. Let’s take a quick look at what’s new and different.
Most noticeable is the different design which should help you and your team understand how your choice of beacon mode will impact visitor tracking. We have also included links to helpful articles and guides to guide you though a new or updated installation of the beacon tracking code on your web properties.
At the top of the page you will also notice that we are now providing clear feedback on if the application has received traffic from your websites in the last 24hrs. When you visit the new Beacon Settings page in Settings > Other Settings > Beacon Settings, the application will now retrieve the last 24hrs of web visitor data, filter out any landing page or email web visits and if visits are found from your website, we will display a green “Active” status at the top of the page, indicating that the beacon is properly installed on your website and we have received events recently. Getting the beacon installed on your web properties is a critical step in developing a holistic marketing engine so we are excited to provide you with this confirmation going forward. This functionality may also prove to be a helpful validation step whenever you modify the installation of the beacon during a website migration, implementation of a unified cookie acceptance experience or use of a tag manager.
During the simplification of the page we analyze the use of all beacon modes offered and found that 98% of accounts used only the “Standard” or “Disabled” modes. After further investigation into the functional differences in the other modes we concluded that Standard and Disabled were nearly identical to the others offered and the use of them in their place would not substantially change the behavior of user tracking or cookie acceptance policies. Therefore, Standard and Disabled modes will continue to be supported going forward. Should you find yourself in that 2% of accounts using a prior mode, have no fear, there will be no impact on your account but you will only be able to select Standard or Disabled modes going forward.
Finally, the prior page offered the ability to completely disable tracking using the beacon on websites and landing pages and other Act-On assets. Again, we found 0.1% of accounts had used this feature and again, those accounts will be unaffected by this change but should they wish to enable the beacon, they will need to contact Support in order to do so.
More information is available in the associated help article: Beacon Tracker Overview
We hope you find these enhancements helpful and the new design easier to understand and use. We look forward to hearing your feedback in the comments section and wish you success in capturing behaviors of all kinds on your web properties with the Act-On tracking beacon for more relevant and fruitful marketing engagements with your web visitors.
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