KPIs for Contacts Poll Results

It's all about engagement!  That's what users told us loud & clear in a recent poll about what metrics you want to see for Contacts.

While Engaged Contacts was clearly the most popular choice, Total Mailable Contacts and List Growth Over Time were also strong contenders.  

We are working on an initiative to overhaul and improve the way contacts are managed within Act-On, and we'll use this feedback as we develop enhancements to the data we display. 

If you are interested in participating in beta testing or contributing feedback on this initiative, join our Early Access program!