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Direct Traffic Spike in Analytics Correlates to Email Sends

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  • Official comment
    Marat Mambetov Act-On Team

    Hi Michelle,

    Thank you for contacting Act-On Technical Support Team.

    If you are seeing a high number of opens/clicks as soon as they hit the mailboxes – particularly the "View in Browser" link – an email scanning service such as Barracuda may be the cause. We do have an article in Act-on and you can read more about this here!

    Please let me know if you have any questions.

    Kind regards,

    Marat Mambetov

  • ECO Canada Team


    We're also seeing this. The campaign/source/medium data doesn't seem to be passing through to analytics for the majority of the traffic, but a handful of it is (talking 30 users attributed correctly vs several 1000 coming through as direct) This 

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