Direct Traffic Spike in Analytics Correlates to Email Sends
Hi Act-On Community,
Starting on Sept 10th, we noticed a spike in Direct Traffic in Google Analytics that correlates with our Email sends.
Does anyone know if any of the larger email providers (Outlook, Gmail, etc) changed their security setup? I am aware of Apple Mail, but this started happening before iOS 15 was released.
Some of the traffic is recorded correctly, so it's not that email tracking completely broke for Act-on. Nothing changed in how we set up Analytics and tracking in Act-on either. The website prospector and website visit report also show Act-on is tracking visits to our site.
Has anyone else had a similar trend in Direct Traffic in Analytics?
Get in touch
Comments
2 comments
Hi Michelle,
Thank you for contacting Act-On Technical Support Team.
If you are seeing a high number of opens/clicks as soon as they hit the mailboxes – particularly the "View in Browser" link – an email scanning service such as Barracuda may be the cause. We do have an article in Act-on and you can read more about this here!
Please let me know if you have any questions.
Kind regards,
Marat Mambetov
Hi,
We're also seeing this. The campaign/source/medium data doesn't seem to be passing through to analytics for the majority of the traffic, but a handful of it is (talking 30 users attributed correctly vs several 1000 coming through as direct) This
Please sign in to leave a comment.