Hi Act-On Community,
Starting on Sept 10th, we noticed a spike in Direct Traffic in Google Analytics that correlates with our Email sends.
Does anyone know if any of the larger email providers (Outlook, Gmail, etc) changed their security setup? I am aware of Apple Mail, but this started happening before iOS 15 was released.
Some of the traffic is recorded correctly, so it's not that email tracking completely broke for Act-on. Nothing changed in how we set up Analytics and tracking in Act-on either. The website prospector and website visit report also show Act-on is tracking visits to our site.
Has anyone else had a similar trend in Direct Traffic in Analytics?