We’re excited to announce the availability of Act-On’s Commercial Event-Triggered Email as an additional API solution for our customers. Available to all customers and prospects, commercial event-triggered emailing opens up opportunities to send emails when your contacts are most interested.
Today, Act-On offers both list-based/broadcast emailing and 1:1 triggered emailing based on the individual actions taken by or situations that impact customers on a personal basis. Our full emailing solution, commercial and transactional, is now integrated into our full marketing automation solution. This means that customers can centralize all of their email activities - promotional and transactional - in Act-On, to ensure consistent customer brand and communications experiences. Plus, engagement can be tracked, lists can be consolidated, and all email-related customer behaviors can be scored in a single system.
Use Cases for Commercial Event-Triggered Email
Whether triggered from a web browsing session, e-commerce site, or a customer support application, APIs in those solutions can trigger Act-On to automatically send an event-triggered message to your contact. Examples include:
- Loyalty Programs: Increase advocacy and acquisition with loyalty emails to communicate relevant personalized promotions and give customers a reason to return to make their next purchase sooner.
- Product Recommendations: Suggest relevant but alternative items to a potential buyer, based on the products they have showed an interest in. This is useful in helping out your potential buyer discover products that are in line with their interests.
- Digest Emails: Send a single email with a summary of emails scheduled for a given timeframe or when a volume limit is reached. It enables your subscribed audience to see the progress of your product or services, minimize the time they spend on reading emails, and eventually lead to increased read rates.
Commercial Event-Triggered Email is included in your active contact subscription. Contacts engaged through event triggered emailing are considered active contacts and may therefore affect your pricing.
How Do I Get Started?
Please review and provide the following documentation to your development team.