Scoring and Segmentation
- Lead Scoring Rules Overview
- What are industry standards for lead scoring rules?
- Using Custom Touch Points for Lead Scoring
- Injecting a Behavior Score into a List Field
- Adding an Overall Lead Score List to a Marketing List
- Are Repeat Web Page Visits Counted for Lead Scoring?
- Creating a Segment
- Defining Logic for Query Segments
- Using Email Templates for Advanced Tracking and Reporting
- Creating Segments Based on Dates
- Creating a Query Segment Based on Lead Score
- How to Create List Segments using CRM Data
- Tracking Form Views in a List Segment
- Creating an A/B Test Segment
- Create and Segment Test Lists
- Creating a List of Contacts with Specific Behaviors
- Contact Search History Overview
- Behavior Segments vs. Behavior Lists
