Scoring and Segmentation

Act-On's Lead Scoring Rules feature is a powerful tool to define and measure your marketing funnel...

Marketing Funnel Stage/Act-On Lead Score Unengaged 0 Top of Funnel (Engaged) 1 - 10 Middle of Fu...

When someone visits an Act-On-tracked web page through a Google AdWords paid listing, Act-On captu...

Behavior-based segments and behavior-generated lists are different in ways that will affect which ...

You can easily create and define segments within your Act-On contact lists. Segments allow you to ...

Save your segmentation queries as Query Templates to reuse, creating segments for future campaigns...

When setting up query segments, it is important to set up the right logical expressions for your s...

If you would like to provide a behavior score for marketing activities conducted outside Act-On, y...

If you would like to create a segment based on marketing activities conducted outside Act-On, you ...

The behavior score allows you to determine how interactive your leads and contacts have been with ...

Within Act-On you have the ability to assign a numeric value to a generic or specific action. As a...

If the web pages are identified as "general" actions, the score will be a cumulative score based o...

  You can create a segment in Act-On in a variety of ways. One of the ways is to locate all contac...

Email templates include useful features to help you track or report on groups of messages. Using t...

Act-On allows you to create segments calculated from the date fields in your marketing lists. Inst...

When using the Act-On Scoring Rules feature, you can create segments of your lists based on the sc...

Create list segments using data points related to your Leads and Contacts using CRM Segmentation. ...

Tracking Form views by your known visitors is an easy way to see who has abandoned a Form vs. who ...

In Act-On, you can generate A/B split segments from your list(s) to test how various versions of y...

A Test List allows you to specify which contacts are allowed to receive test email messages. This ...

You can create a new Marketing list in Act-On in a variety of ways. One of the ways is to locate a...