Scoring and Segmentation

Act-On's Lead Scoring Rules feature is a powerful tool to define and measure your marketing funnel...

This information is a guide for setting up a Lead Scoring system. Update these values to reflect y...

When someone visits an Act-On-tracked web page through a Google AdWords paid listing, Act-On captu...

A behavior segment is a subset or a portion of a behavior list. This difference affects what you c...

Group & organize your contacts by factors including profile information, behavior, lead score, sub...

Set up logical expressions for your segmentation needs with query segments. When viewing your segm...

Save your segmentation queries as Query Templates to reuse, creating segments for future campaigns...

To provide a behavior score for marketing activities outside Act-On, upload the list using the Cus...

To create a segment based on marketing activities outside Act-On, upload the list using the Custom...

Determine how interactive your leads and contacts have been with your Act-On marketing materials w...

Assign numeric values to actions, so as contacts interact with websites, Forms, etc. they raise th...

If the web pages are identified as "general" actions, the score will be a cumulative score based o...

Create segments to locate contacts that have interacted in specific ways with your Act-On marketin...

Email templates include useful features to help you track or report on groups of messages. Using t...

Create segments calculated from the date fields in your segments or lists. Instructions Navigate ...

Create segments of your contacts based on scores you've defined with the Act-On Scoring Rules feat...

Create list segments using data points related to your Leads and Contacts using CRM Segmentation. ...

Track Form views by your known visitors to see who has abandoned a Form vs. who has submitted it, ...

Test how different versions of your emails are received by your target audience with A/B test segm...

A Test List allows you to specify which contacts are allowed to receive test email messages. This ...

Create a Marketing List of all contacts that have interacted in a specific way with your marketing...