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  1. Act-On Connect
  2. Using Act-On
  3. Leads & Contacts
  4. Scoring and Segmentation

Scoring and Segmentation

  • Lead Scoring Rules Overview
  • What are industry standards for lead scoring rules?
  • Using Custom Touch Points for Lead Scoring
  • Injecting a Behavior Score into a List Field
  • Adding an Overall Lead Score List to a Marketing List
  • Are Repeat Web Page Visits Counted for Lead Scoring?
  • Creating a Segment
  • Defining Logic for Query Segments
  • Using Email Templates for Advanced Tracking and Reporting
  • Creating Segments Based on Dates
  • Creating a Query Segment Based on Lead Score
  • How to Create List Segments using CRM Data
  • Tracking Form Views in a List Segment
  • Creating an A/B Test Segment
  • Create and Segment Test Lists
  • Creating a List of Contacts with Specific Behaviors
  • Contact Search History Overview
  • Behavior Segments vs. Behavior Lists






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