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Handling unsubscribes when moving from Mailchimp

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  • Tatiana Lea

    Hi Veronica

    Yes to what you are saying about the audience specific unsubscribes. I advise clients who are moving from MailChimp to AO, to create a segment of unsubscribes in as a new audience list in Mailchimp, extract the list and upload inside Act-On Opt-Out list.

    Some of my others clients, have pulled Mailchimp sends for the last 6 months and compile a list of unsubscribes that way.

     

    Happy Marketing 

    Tatiana

     

     

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