A/B testing for automated programs with low click rate

June 24, 2019 18:21

I am trying to do some A/B testing with our automated programs and have noticed that the only way you can determine test length is number of clicks. The recommended minimum is 100 clicks.

We have a very low click rate history, which is exactly why we'd like to do some testing. However, that means many of our automated programs have fewer than 100 clicks total per email. Any ideas on how we can create a test that will still yield statistically significant results?

I know that you can also manually send A/B test messages. However, the nature of our setup doesn't really support that. Most of the emails we send out are to small list segments and depend on data triggers.

Any ideas for how to test with low click rates?

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anna.mccarty
CRM Business Administrator, Center for Excellence in Higher Education
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A/B testing for automated programs with low click rate

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