click counts in reporting

1 comment

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  Chris Apgar

  June 28, 2019 19:59
  Hi Gina!
  

  Does the total count of emails sent INCLUDE the number of emails suppressed or exclude? So if you add the suppressed and sent it should equal the total number of intended sends?

  Gina Azzarello,  11-15-2018 13:55

  The total count does not include the suppressed count, so you are correct that you'd add these numbers together to get the original # of contacts you intended to send to.​
  

  Also - does the click number include the clicks on opt-out/spam or are those counted separately?

  Gina Azzarello,  11-15-2018 13:55

  The click count does not include clicks to the opt-out link, so you are correct that these are counted separately.
  
  Have a great day.
  
  ------------------------------
  Chris Apgar
  Customer Experience Manager, Act-On Software, Inc.
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  -------------------------------------------
  Original Message:
  Sent: 11-15-2018 13:55
  From: Gina Azzarello
  Subject: click counts in reporting
  
  Good morning!
  
  I wanted to get some clarity on two questions regarding the reporting for clicks and emails delivered in reporting.
  
  There is a count of emails sent and a count of emails suppressed. Does the total count of emails sent INCLUDE the number of emails suppressed or exclude? So if you add the suppressed and sent it should equal the total number of intended sends?
  
  Also - does the click number include the clicks on opt-out/spam or are those counted separately? We are doing some segment analysis and I want to be able to speak to the data but it's not clear if total unique clicks include the opt-out/spam clicks.
  
  Thank you!
  
  Gina
  
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  Gina Azzarello
  UX Specialist, Email & Social Media Manager, Digital User Experience Team, SMUD
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  Yes 0 No