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GDPR - Draft Guidelines On Profiling & Automated Decision Making

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  • Marten Hoekstra
    We follow the rule that as long as the automated profiling does not have negative implications for the contact, you do not have to ask for consent. But you have to explain what you are doing and give opt-out options in your privacy statement.

    This is what we understood and hear as the general rule of thumb. The profiling is pretty important for MA and digital advertising in general.

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    Marten Hoekstra
    Stan and Stacy
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    Original Message:
    Sent: 10-25-2017 10:42
    From: David Fowler
    Subject: GDPR - Draft Guidelines On Profiling & Automated Decision Making

    The article 29 working party released guidelines on Profiling and Automated Decision making under GDPR:

    WilmerHale Privacy and Cybersecurity Law Blog - The Article 29 Working Party Releases Draft Guidelines on Profiling and Automated Decision-Making Under the GDPR | WilmerHale
    Wilmerhale remove preview
    WilmerHale Privacy and Cybersecurity Law Blog - The Article 29 Working Party Releases Draft Guidelines on Profiling and Automated Decision-Making Under the GDPR | WilmerHale
    On October 18, the Article 29 Working Party released its draft of 'Guidelines on Automated individual decision-making and Profiling for the Purpose of Regulation 2016/679.' The guidelines are not final yet and stakeholders may comment on these guidelines until November 28.
    View this on Wilmerhale >



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    David Fowler
    Head of Compliance & Deliverability, Act-On Software
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