High Volume Email Marketing - Best Practices
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Sarah Daily
Digital Marketing Manager, The Enrollment Management Association
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Sarah Daily
Digital Marketing Manager, The Enrollment Management Association
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Comments
7 comments
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Scott Mason
Web Designer, Med-IQ
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Original Message:
Sent: 10-18-2017 12:23
From: Sarah Daily
Subject: High Volume Email Marketing - Best Practices
How do you organize your email marketing workflow and stay efficient with high email volume? We typically send anywhere from 10-15 emails per week to segmented audiences. Each email has a specific approval workflow and I'm on the hunt for a tool or process to gather approvals, content, and lists faster. Can anywhere share what they do to stay organized and efficient? We use Smartsheet for task management.
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Sarah Daily
Digital Marketing Manager, The Enrollment Management Association
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Sarah Daily
Digital Marketing Manager, The Enrollment Management Association
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Original Message:
Sent: 10-20-2017 15:01
From: Stephen Schleifer
Subject: High Volume Email Marketing - Best Practices
hi Sara; Our Content and Digital Marketing team here at Act-On uses Asana to manage incoming email creation and other content requests that originate from our Brand, Demand and Expand marketing teams. Essentially, we fill out a marketing request form, which automatically creates a task in Asana. Our marketing project manager then assigns the Asana task to the relevant individual(s) based upon the request. From there, everyone associated with the task can collaborate on the email content, imagery etc. until final approval and distribution. Hope this helps!
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Stephen Schleifer
Sr. Director of Customer Marketing, Act-On Software
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Original Message:
Sent: 10-18-2017 12:23
From: Sarah Daily
Subject: High Volume Email Marketing - Best Practices
How do you organize your email marketing workflow and stay efficient with high email volume? We typically send anywhere from 10-15 emails per week to segmented audiences. Each email has a specific approval workflow and I'm on the hunt for a tool or process to gather approvals, content, and lists faster. Can anywhere share what they do to stay organized and efficient? We use Smartsheet for task management.
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Sarah Daily
Digital Marketing Manager, The Enrollment Management Association
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Sarah Daily
Digital Marketing Manager, The Enrollment Management Association
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Original Message:
Sent: 10-23-2017 10:58
From: Andrew Kugler
Subject: High Volume Email Marketing - Best Practices
Hello Sara,
As an aside I would always keep in mind how often you are sending mail to the same person; If somehow a single contact ended up on multiple lists that could be a lot of email quickly.
With several mailers and different streams of mail from different sources I always recommend turning on the Email Fatigue Suppression Rules. These are located under Contacts>Other Lists>Bounces & Opt-Outs. Add a rule that allows for only 2-4 emails per week from the account.
Always good to keep in mind your email reputation when designing programs and mail streams.
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Andrew Kugler
Deliverability Analyst, Act-On Software
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Original Message:
Sent: 10-20-2017 15:18
From: Sarah Daily
Subject: High Volume Email Marketing - Best Practices
That's interesting, I'll check it out. I'm trying to find a solution for email approvals. Several different communications will come from different product managers, and thus I'm on the hunt for custom approval workflows with alerts/notifications. It would make my life so much easier!
------------------------------
Sarah Daily
Digital Marketing Manager, The Enrollment Management Association
Original Message:
Sent: 10-20-2017 15:01
From: Stephen Schleifer
Subject: High Volume Email Marketing - Best Practices
hi Sara; Our Content and Digital Marketing team here at Act-On uses Asana to manage incoming email creation and other content requests that originate from our Brand, Demand and Expand marketing teams. Essentially, we fill out a marketing request form, which automatically creates a task in Asana. Our marketing project manager then assigns the Asana task to the relevant individual(s) based upon the request. From there, everyone associated with the task can collaborate on the email content, imagery etc. until final approval and distribution. Hope this helps!
------------------------------
Stephen Schleifer
Sr. Director of Customer Marketing, Act-On Software
Original Message:
Sent: 10-18-2017 12:23
From: Sarah Daily
Subject: High Volume Email Marketing - Best Practices
How do you organize your email marketing workflow and stay efficient with high email volume? We typically send anywhere from 10-15 emails per week to segmented audiences. Each email has a specific approval workflow and I'm on the hunt for a tool or process to gather approvals, content, and lists faster. Can anywhere share what they do to stay organized and efficient? We use Smartsheet for task management.
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Sarah Daily
Digital Marketing Manager, The Enrollment Management Association
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We too use Asana for our email marketing approval workflows. Between all our brands, we are sending well over 15 emails per week and use Asana to keep track of all emails going forward. That said, we have also simplified the workflow and removed a lot of what we consider 'bottle neck approvals'. Meaning, we took a hard look at who really needed to approve these emails and narrowed it down to just key stakeholders within each of the brands.
Hope this helps.
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Rodrigo Fernandez
Senior Manager, Digital Strategy, Kanetix Ltd
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Original Message:
Sent: 10-20-2017 15:18
From: Sarah Daily
Subject: High Volume Email Marketing - Best Practices
That's interesting, I'll check it out. I'm trying to find a solution for email approvals. Several different communications will come from different product managers, and thus I'm on the hunt for custom approval workflows with alerts/notifications. It would make my life so much easier!
------------------------------
Sarah Daily
Digital Marketing Manager, The Enrollment Management Association
------------------------------
Original Message:
Sent: 10-20-2017 15:01
From: Stephen Schleifer
Subject: High Volume Email Marketing - Best Practices
hi Sara; Our Content and Digital Marketing team here at Act-On uses Asana to manage incoming email creation and other content requests that originate from our Brand, Demand and Expand marketing teams. Essentially, we fill out a marketing request form, which automatically creates a task in Asana. Our marketing project manager then assigns the Asana task to the relevant individual(s) based upon the request. From there, everyone associated with the task can collaborate on the email content, imagery etc. until final approval and distribution. Hope this helps!
------------------------------
Stephen Schleifer
Sr. Director of Customer Marketing, Act-On Software
Original Message:
Sent: 10-18-2017 12:23
From: Sarah Daily
Subject: High Volume Email Marketing - Best Practices
How do you organize your email marketing workflow and stay efficient with high email volume? We typically send anywhere from 10-15 emails per week to segmented audiences. Each email has a specific approval workflow and I'm on the hunt for a tool or process to gather approvals, content, and lists faster. Can anywhere share what they do to stay organized and efficient? We use Smartsheet for task management.
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Sarah Daily
Digital Marketing Manager, The Enrollment Management Association
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Sarah Daily
Digital Marketing Manager, The Enrollment Management Association
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Original Message:
Sent: 10-24-2017 05:33
From: Rodrigo Fernandez
Subject: High Volume Email Marketing - Best Practices
Hey @Sarah Daily,
We too use Asana for our email marketing approval workflows. Between all our brands, we are sending well over 15 emails per week and use Asana to keep track of all emails going forward. That said, we have also simplified the workflow and removed a lot of what we consider 'bottle neck approvals'. Meaning, we took a hard look at who really needed to approve these emails and narrowed it down to just key stakeholders within each of the brands.
Hope this helps.
------------------------------
Rodrigo Fernandez
Senior Manager, Digital Strategy, Kanetix Ltd
------------------------------
Original Message:
Sent: 10-20-2017 15:18
From: Sarah Daily
Subject: High Volume Email Marketing - Best Practices
That's interesting, I'll check it out. I'm trying to find a solution for email approvals. Several different communications will come from different product managers, and thus I'm on the hunt for custom approval workflows with alerts/notifications. It would make my life so much easier!
------------------------------
Sarah Daily
Digital Marketing Manager, The Enrollment Management Association
Original Message:
Sent: 10-20-2017 15:01
From: Stephen Schleifer
Subject: High Volume Email Marketing - Best Practices
hi Sara; Our Content and Digital Marketing team here at Act-On uses Asana to manage incoming email creation and other content requests that originate from our Brand, Demand and Expand marketing teams. Essentially, we fill out a marketing request form, which automatically creates a task in Asana. Our marketing project manager then assigns the Asana task to the relevant individual(s) based upon the request. From there, everyone associated with the task can collaborate on the email content, imagery etc. until final approval and distribution. Hope this helps!
------------------------------
Stephen Schleifer
Sr. Director of Customer Marketing, Act-On Software
Original Message:
Sent: 10-18-2017 12:23
From: Sarah Daily
Subject: High Volume Email Marketing - Best Practices
How do you organize your email marketing workflow and stay efficient with high email volume? We typically send anywhere from 10-15 emails per week to segmented audiences. Each email has a specific approval workflow and I'm on the hunt for a tool or process to gather approvals, content, and lists faster. Can anywhere share what they do to stay organized and efficient? We use Smartsheet for task management.
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Sarah Daily
Digital Marketing Manager, The Enrollment Management Association
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Another product that in my experience has worked quite well is Teamwork. Teamwork is more advanced than Asana and it often fits better with more complex environments. You may want to look at them as well.
Both options have automated notifications and workflows.
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Rodrigo Fernandez
Senior Manager, Digital Strategy, Kanetix Ltd
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Original Message:
Sent: 10-24-2017 10:19
From: Sarah Daily
Subject: High Volume Email Marketing - Best Practices
Thanks @Rodrigo Fernandez ! And you are able to create workflows for approval that automatically send notifications to that person?
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Sarah Daily
Digital Marketing Manager, The Enrollment Management Association
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Original Message:
Sent: 10-24-2017 05:33
From: Rodrigo Fernandez
Subject: High Volume Email Marketing - Best Practices
Hey @Sarah Daily,
We too use Asana for our email marketing approval workflows. Between all our brands, we are sending well over 15 emails per week and use Asana to keep track of all emails going forward. That said, we have also simplified the workflow and removed a lot of what we consider 'bottle neck approvals'. Meaning, we took a hard look at who really needed to approve these emails and narrowed it down to just key stakeholders within each of the brands.
Hope this helps.
------------------------------
Rodrigo Fernandez
Senior Manager, Digital Strategy, Kanetix Ltd
Original Message:
Sent: 10-20-2017 15:18
From: Sarah Daily
Subject: High Volume Email Marketing - Best Practices
That's interesting, I'll check it out. I'm trying to find a solution for email approvals. Several different communications will come from different product managers, and thus I'm on the hunt for custom approval workflows with alerts/notifications. It would make my life so much easier!
------------------------------
Sarah Daily
Digital Marketing Manager, The Enrollment Management Association
Original Message:
Sent: 10-20-2017 15:01
From: Stephen Schleifer
Subject: High Volume Email Marketing - Best Practices
hi Sara; Our Content and Digital Marketing team here at Act-On uses Asana to manage incoming email creation and other content requests that originate from our Brand, Demand and Expand marketing teams. Essentially, we fill out a marketing request form, which automatically creates a task in Asana. Our marketing project manager then assigns the Asana task to the relevant individual(s) based upon the request. From there, everyone associated with the task can collaborate on the email content, imagery etc. until final approval and distribution. Hope this helps!
------------------------------
Stephen Schleifer
Sr. Director of Customer Marketing, Act-On Software
Original Message:
Sent: 10-18-2017 12:23
From: Sarah Daily
Subject: High Volume Email Marketing - Best Practices
How do you organize your email marketing workflow and stay efficient with high email volume? We typically send anywhere from 10-15 emails per week to segmented audiences. Each email has a specific approval workflow and I'm on the hunt for a tool or process to gather approvals, content, and lists faster. Can anywhere share what they do to stay organized and efficient? We use Smartsheet for task management.
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Sarah Daily
Digital Marketing Manager, The Enrollment Management Association
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When you use Act-On's Fatigue Suppression Rules and a lead/contact reaches their limit, they will stop receiving any email communications from you until the time you set expires. As a side note, transactional, event emails (webinars), and autoresponders will not be subject to this suppression rule and you can override this in an automated program. There's more info located in the university article here.
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John Budz
Marketing Director, Gorilla Group
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Original Message:
Sent: 10-23-2017 16:34
From: Sarah Daily
Subject: High Volume Email Marketing - Best Practices
That's interesting! We'll definitely consider that. What happens when they meet the criteria? Will they eventually get all of the scheduled messages just more spread out?
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Sarah Daily
Digital Marketing Manager, The Enrollment Management Association
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Original Message:
Sent: 10-23-2017 10:58
From: Andrew Kugler
Subject: High Volume Email Marketing - Best Practices
Hello Sara,
As an aside I would always keep in mind how often you are sending mail to the same person; If somehow a single contact ended up on multiple lists that could be a lot of email quickly.
With several mailers and different streams of mail from different sources I always recommend turning on the Email Fatigue Suppression Rules. These are located under Contacts>Other Lists>Bounces & Opt-Outs. Add a rule that allows for only 2-4 emails per week from the account.
Always good to keep in mind your email reputation when designing programs and mail streams.
------------------------------
Andrew Kugler
Deliverability Analyst, Act-On Software
Original Message:
Sent: 10-20-2017 15:18
From: Sarah Daily
Subject: High Volume Email Marketing - Best Practices
That's interesting, I'll check it out. I'm trying to find a solution for email approvals. Several different communications will come from different product managers, and thus I'm on the hunt for custom approval workflows with alerts/notifications. It would make my life so much easier!
------------------------------
Sarah Daily
Digital Marketing Manager, The Enrollment Management Association
Original Message:
Sent: 10-20-2017 15:01
From: Stephen Schleifer
Subject: High Volume Email Marketing - Best Practices
hi Sara; Our Content and Digital Marketing team here at Act-On uses Asana to manage incoming email creation and other content requests that originate from our Brand, Demand and Expand marketing teams. Essentially, we fill out a marketing request form, which automatically creates a task in Asana. Our marketing project manager then assigns the Asana task to the relevant individual(s) based upon the request. From there, everyone associated with the task can collaborate on the email content, imagery etc. until final approval and distribution. Hope this helps!
------------------------------
Stephen Schleifer
Sr. Director of Customer Marketing, Act-On Software
Original Message:
Sent: 10-18-2017 12:23
From: Sarah Daily
Subject: High Volume Email Marketing - Best Practices
How do you organize your email marketing workflow and stay efficient with high email volume? We typically send anywhere from 10-15 emails per week to segmented audiences. Each email has a specific approval workflow and I'm on the hunt for a tool or process to gather approvals, content, and lists faster. Can anywhere share what they do to stay organized and efficient? We use Smartsheet for task management.
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Sarah Daily
Digital Marketing Manager, The Enrollment Management Association
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