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Creating a Master List

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3 comments

  • Eileen Chow
    I also have a master list for all emails sent to from Act-On (because we don't pass to Salesforce unless it's a marketing response). This has helped me have a better understanding of what our sending behavior is. Common segments I have off of that are:

    • Key industries and personas
    • Total Opt outs and Bounces
      • Opt out by subscription category
    • Not sent (inactive) emails in last 7, 30, 60, and 180 days
    • Ever submitted a form on site
    • Visited website in past week
    • Has Salesforce ID (that matches email)


    ------------------------------
    Eileen Chow
    Director, Demand Generation Operations, Evergage
    ------------------------------
    -------------------------------------------
    Original Message:
    Sent: 10-19-2017 09:49
    From: Sean Chu
    Subject: Creating a Master List

    Hi Steve,

    We often have Salesforce CRM users that want a global master list (including Leads and Contact). This can be made possible by building a Salesforce Campaign. Campaigns can contain Leads and Contacts in the same list and we also have push and pull capability with this list when syncing.

    Cheers!

    ------------------------------
    Sean Chu
    Sr Solutions Engineer, Act-On Software
    ------------------------------

    Original Message:
    Sent: 10-19-2017 09:43
    From: Steve Gillissie
    Subject: Creating a Master List

    Hi Everyone-

    I want to make one master list for segmentation purposes. Right now, I have two 'master' lists, one for all contacts from sales force (this is to capture all of the people who are part of an account, so we can do customer marketing too) and then all leads from salesforce.

    So ideally I bring in one list that has everyone, which I can create a report that has that but I don't think I can have a non-standard report sync with Salesforce daily right??

    Or, should I keep these separate?

    Thanks!

    ------------------------------
    Steve Gillissie
    Marketing Director, VR Industries
    ------------------------------
    0
    Comment actions Permalink
  • Rod Salm
    Good ideas on the lists, Eileen, thanks for sharing.

    Rod Salm

    ------------------------------
    Rod Salm
    Marketing Manager, Acculift
    ------------------------------
    -------------------------------------------
    Original Message:
    Sent: 10-24-2017 11:46
    From: Eileen Chow
    Subject: Creating a Master List

    I also have a master list for all emails sent to from Act-On (because we don't pass to Salesforce unless it's a marketing response). This has helped me have a better understanding of what our sending behavior is. Common segments I have off of that are:

    • Key industries and personas
    • Total Opt outs and Bounces
      • Opt out by subscription category
    • Not sent (inactive) emails in last 7, 30, 60, and 180 days
    • Ever submitted a form on site
    • Visited website in past week
    • Has Salesforce ID (that matches email)


    ------------------------------
    Eileen Chow
    Director, Demand Generation Operations, Evergage
    ------------------------------

    Original Message:
    Sent: 10-19-2017 09:49
    From: Sean Chu
    Subject: Creating a Master List

    Hi Steve,

    We often have Salesforce CRM users that want a global master list (including Leads and Contact). This can be made possible by building a Salesforce Campaign. Campaigns can contain Leads and Contacts in the same list and we also have push and pull capability with this list when syncing.

    Cheers!

    ------------------------------
    Sean Chu
    Sr Solutions Engineer, Act-On Software

    Original Message:
    Sent: 10-19-2017 09:43
    From: Steve Gillissie
    Subject: Creating a Master List

    Hi Everyone-

    I want to make one master list for segmentation purposes. Right now, I have two 'master' lists, one for all contacts from sales force (this is to capture all of the people who are part of an account, so we can do customer marketing too) and then all leads from salesforce.

    So ideally I bring in one list that has everyone, which I can create a report that has that but I don't think I can have a non-standard report sync with Salesforce daily right??

    Or, should I keep these separate?

    Thanks!

    ------------------------------
    Steve Gillissie
    Marketing Director, VR Industries
    ------------------------------
    0
    Comment actions Permalink
  • Eileen Chow
    Glad it's helpful! Thought of another use case to mention: Search for a specific email address we have sent to in the past. It's MUCH faster than the old global search that Act-On has since eliminated. I've used it before to find a direct response prospect and push them into Salesforce, double-check if someone got invited to an event, or figure out why they didn't get an email.

    Just create segment Email equals ' ' and plug in when needed. :)

    ------------------------------
    Eileen Chow
    Director, Demand Generation Operations, Evergage
    ------------------------------
    -------------------------------------------
    Original Message:
    Sent: 10-25-2017 09:04
    From: Rod Salm
    Subject: Creating a Master List

    Good ideas on the lists, Eileen, thanks for sharing.

    Rod Salm

    ------------------------------
    Rod Salm
    Marketing Manager, Acculift
    ------------------------------

    Original Message:
    Sent: 10-24-2017 11:46
    From: Eileen Chow
    Subject: Creating a Master List

    I also have a master list for all emails sent to from Act-On (because we don't pass to Salesforce unless it's a marketing response). This has helped me have a better understanding of what our sending behavior is. Common segments I have off of that are:

    • Key industries and personas
    • Total Opt outs and Bounces
      • Opt out by subscription category
    • Not sent (inactive) emails in last 7, 30, 60, and 180 days
    • Ever submitted a form on site
    • Visited website in past week
    • Has Salesforce ID (that matches email)


    ------------------------------
    Eileen Chow
    Director, Demand Generation Operations, Evergage

    Original Message:
    Sent: 10-19-2017 09:49
    From: Sean Chu
    Subject: Creating a Master List

    Hi Steve,

    We often have Salesforce CRM users that want a global master list (including Leads and Contact). This can be made possible by building a Salesforce Campaign. Campaigns can contain Leads and Contacts in the same list and we also have push and pull capability with this list when syncing.

    Cheers!

    ------------------------------
    Sean Chu
    Sr Solutions Engineer, Act-On Software

    Original Message:
    Sent: 10-19-2017 09:43
    From: Steve Gillissie
    Subject: Creating a Master List

    Hi Everyone-

    I want to make one master list for segmentation purposes. Right now, I have two 'master' lists, one for all contacts from sales force (this is to capture all of the people who are part of an account, so we can do customer marketing too) and then all leads from salesforce.

    So ideally I bring in one list that has everyone, which I can create a report that has that but I don't think I can have a non-standard report sync with Salesforce daily right??

    Or, should I keep these separate?

    Thanks!

    ------------------------------
    Steve Gillissie
    Marketing Director, VR Industries
    ------------------------------
    0
    Comment actions Permalink

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